About this episode
How do you turn your cultural heritage into thriving businesses that challenge industries and build community?
In this episode of From Garage to Growth, we sit down with Isabella Seibt, founder of Soil Brasserie and BellArt Gallery, to explore her entrepreneurial journey and how she’s creating spaces that celebrate East African culture, creativity, and connection.
From breaking into the European art scene to building purpose-driven businesses, Isabella shares the lessons she’s learned about resilience, identity, and why embracing your uniqueness can become your greatest competitive advantage.
Building Businesses with Purpose
For Isabella, entrepreneurship has always been about more than starting a company.
She reflects on the inspiration behind Soil Brasserie and BellArt Gallery, and how both ventures were created to celebrate culture, foster belonging, and create meaningful experiences for their communities.
Challenging the Status Quo
Entering established industries is never easy, especially when you’re introducing perspectives that have historically been underrepresented.
Isabella discusses disrupting the European art and cultural landscape, the importance of authentic representation, and why diversity strengthens creativity and innovation.
The Power of Community
Successful businesses don’t just attract customers—they build communities.
We explore how Isabella has created spaces where people can connect through food, art, and culture, and why community building has become one of the foundations of her entrepreneurial journey.
Overcoming Barriers
As a woman of colour building businesses in Europe, Isabella has faced challenges around visibility, access, and representation.
She shares how resilience, confidence, and staying true to her vision helped her navigate those obstacles while continuing to grow her ventures.
Advice for Aspiring Entrepreneurs
Reflecting on her journey, Isabella encourages founders to believe in their ideas, build meaningful networks, and develop brands that reflect who they truly are.
Her message is simple: your uniqueness is your strength.
Whether you’re an entrepreneur, creative, or passionate about culture, diversity, and community building, this episode offers inspiring insights into building businesses that create lasting impact.
About the Guest
Isabella Seibt is the founder of Soil Brasserie and BellArt Gallery, two ventures dedicated to celebrating East African culture, supporting creativity, and building inclusive communities through food, art, and entrepreneurship.