About this episode
What do you do after helping build a company worth $600 million?
In this episode of From Garage to Growth, Braydan Young, co-founder of Sendoso and CEO of SlashExperts, shares the story of walking away from one of the fastest-growing companies in B2B SaaS and why leaving was one of the hardest decisions of his career.
Braydan reflects on founder identity, building a second company, and why the future of B2B sales won’t be driven by more automation, but by more authentic human connections.
Knowing When It’s Time to Leave
For many founders, building a successful company is the dream. But what happens when you realise you’re no longer the right person to lead it?
Braydan opens up about the emotional decision to leave Sendoso, the lessons he learned from scaling a high-growth startup, and how he knew it was time to begin a new chapter.
Building Again as a Second-Time Founder
Starting over looks very different the second time around.
Braydan discusses how experience, perspective, and family have changed the way he builds companies today, why he’s more intentional with his time, and how working smarter has replaced simply working harder.
The Biggest Myth in B2B Sales
As AI transforms the sales landscape, many companies are doubling down on automation.
Braydan argues that the real competitive advantage lies elsewhere: building trust. He explains why genuine human relationships remain at the heart of successful sales and why companies that forget this risk getting lost in an increasingly noisy market.
The Power of the “Champion”
Every successful deal has someone advocating for your product from the inside.
Braydan shares his framework for identifying, empowering, and supporting internal champions who can influence buying decisions, accelerate sales cycles, and become long-term advocates for your business.
Rethinking Sales in the AI Era
Through SlashExperts, Braydan is helping companies replace traditional sales tactics with peer-to-peer customer conversations that build credibility and trust.
He explains how AI should enhance customer interactions not replace them and why authentic social proof is becoming one of the most valuable assets in modern sales.
Advice for Founders
Reflecting on two entrepreneurial journeys, Braydan shares practical advice on leadership, resilience, navigating career transitions, and building businesses that create lasting value.
Whether you’re building your first startup, scaling your second, or navigating the rapidly changing world of B2B sales, this episode offers valuable insights from a founder who has experienced both extraordinary success and the challenge of starting again.