About this episode
What if discovering your purpose started with asking yourself the right questions?
In this episode of From Garage to Growth, we sit down with Llewellyn Craddock, founder of Nova Mentis, to explore how an unexpected period of isolation during the pandemic inspired him to build an AI-powered platform designed to help people discover their Ikigai—their reason for being.
Blending philosophy, psychology, and artificial intelligence, Llewellyn shares how self-discovery became the foundation for building a company focused on helping others better understand themselves, their strengths, and the work that gives their lives meaning.
From Isolation to Innovation
Like many entrepreneurs, Llewellyn’s journey began with a personal challenge.
He reflects on how the uncertainty and isolation of the COVID-19 pandemic led him to question his own purpose, ultimately inspiring the creation of Nova Mentis.
Understanding Ikigai
Ikigai is often described as the intersection of what you love, what you’re good at, what the world needs, and what you can be rewarded for.
Llewellyn explains why this Japanese philosophy has become the foundation of Nova Mentis and how understanding your Ikigai can bring greater clarity to your career, business, and personal life.
Can AI Help You Discover Your Purpose?
Artificial intelligence is increasingly being used to solve practical problems—but can it also help us better understand ourselves?
Llewellyn discusses how Nova Mentis uses AI to guide users through meaningful questions, uncover patterns, and provide personalised insights that support self-reflection and decision-making.
Why Self-Awareness Matters for Founders
Entrepreneurship is as much an internal journey as it is a business one.
We explore why understanding your motivations, strengths, and values is essential for making better decisions, building resilient businesses, and creating work that aligns with your long-term purpose.
Advice for Anyone Searching for Direction
Reflecting on his own journey, Llewellyn shares practical advice for anyone feeling uncertain about their next step.
His message is simple: clarity doesn’t come from having all the answers it comes from asking better questions, staying curious, and being willing to explore who you really are.
Whether you’re building a startup, navigating a career transition, or simply searching for greater purpose, this episode offers thoughtful insights into the intersection of technology, entrepreneurship, and personal growth.