About this episode
What can you build with just R20, a passion for baking, and a willingness to take a chance on yourself?
In this episode of From Garage to Growth, we sit down with Aasiyah, founder of BBCAKES, to explore how a small student savings account became the foundation of one of Cape Town’s fastest-growing dessert brands.
Known for its signature retro cake designs, custom lunchbox cakes, and vibrant online presence, BBCAKES has built a loyal community by combining creativity, quality, and exceptional customer experiences.
Starting with Almost Nothing
Every successful business starts somewhere.
Aasiyah shares how she turned just R20 into the first step of her entrepreneurial journey, proving that resourcefulness and determination can often matter more than access to capital.
Building a Brand People Remember
In a competitive market, great products alone aren’t enough.
Aasiyah explains how she developed BBCAKES into a recognisable lifestyle brand through distinctive designs, memorable customer experiences, and a clear creative identity that keeps customers coming back.
Growing Through Social Media
Social media became one of BBCAKES’ most powerful growth engines.
We discuss how Aasiyah built an engaged online community, used content to attract new customers, and leveraged digital platforms to grow her business organically.
The Reality of Running a Product Business
Behind every beautiful cake is a business that requires discipline, consistency, and resilience.
Aasiyah shares the challenges of managing customer expectations, balancing creativity with operations, and continuing to innovate while scaling a growing brand.
Advice for Aspiring Entrepreneurs
Reflecting on her journey, Aasiyah offers practical advice for anyone looking to turn a creative passion into a sustainable business.
Her story is a reminder that successful businesses aren’t built overnight, they’re built through consistency, learning, and showing up every day.
Whether you’re an aspiring entrepreneur, a creative founder, or someone looking for inspiration to start your own business, this episode is filled with practical lessons and motivation.
About the Guest
Aasiyah is the founder of BBCAKES, a Cape Town-based bakery known for its creative custom cakes, retro-inspired designs, and rapidly growing community of loyal customers.