Why Embassies Are Africa’s New Business Accelerators

FROM GARAGE TO GROWTH

Why Embassies Are Africa's New Business Accelerators

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Ten years ago, the UAE's embassy in South Africa spent 60% of its time on politics and 40% on business. Today that's flipped to roughly 80/20. Jacob Ssali, economic advisor to the ambassador, says most entrepreneurs still treat embassies as visa offices when they should be treating them as a free way into a market: regulations, introductions, the people you'd otherwise spend months trying to find. Read why on the site, then hear the full conversation, including a cross-border deal that could turn an idle South African smelter into a solution for DRC copper, on the latest episode of From Garage to Growth.