About this episode
What does it really take to build and invest in successful startups in South Africa?
In this episode of From Garage to Growth, we sit down with Will Green, entrepreneur, investor, and ecosystem builder, to explore the realities of building businesses in one of Africa’s most exciting and challenging startup ecosystems.
Drawing on more than two decades of entrepreneurial and investment experience, Will shares lessons on bootstrapping, raising capital, scaling companies, and creating opportunities for the next generation of South African founders.
Building South Africa’s Startup Ecosystem
South Africa has no shortage of entrepreneurial talent, but founders often face significant barriers to growth.
Will discusses the opportunities and challenges shaping the local ecosystem and why collaboration between founders, investors, corporates, and policymakers is essential to unlocking greater innovation.
Democratising Access to Capital and Expertise
Through initiatives like The Board of Wisdom and Capital Engine, Will is helping founders access the knowledge, mentorship, and investment they need to grow.
We explore why democratising access to networks and expertise is just as important as access to funding.
Bootstrapping, Scaling, and Exits
Every founder’s journey is different.
Will shares his perspective on when bootstrapping makes sense, how entrepreneurs should think about scaling sustainably, and why planning for an eventual exit should be part of a company’s long-term strategy.
Technology as an Opportunity Multiplier
Emerging technologies are reshaping entrepreneurship across Africa.
We discuss how technology can lower barriers to entry, create new business models, and help founders solve local challenges while building globally competitive companies.
Unlocking Africa’s Economic Potential
Entrepreneurship has the power to drive inclusive economic growth.
Will explains why supporting the informal sector, investing in young entrepreneurs, and creating stronger founder ecosystems will be critical to Africa’s long-term prosperity.
Founder Wellbeing
Building a company is demanding, and founder wellbeing is often overlooked.
Will reflects on the importance of resilience, mental health, and creating support systems that help entrepreneurs navigate the pressures of building a business.
Advice for Founders
Drawing on decades of experience as both a founder and investor, Will shares practical advice for entrepreneurs looking to build resilient businesses, develop strong networks, and create lasting impact.
Whether you’re an aspiring entrepreneur, startup founder, investor, or passionate about Africa’s innovation ecosystem, this episode offers valuable insights into building companies that can thrive in challenging environments.
About the Guest
Will Green is an entrepreneur, investor, and startup ecosystem builder with more than 20 years of experience supporting founders across South Africa through investment, mentorship, and initiatives including The Board of Wisdom and Capital Engine.